Jaguar: we had the worst car rebrand of all-time

Range Rover: hold my beer

This is *way* better imo. Not great, but here's why it doesn't suck as bad:

• As a logo, it's obviously an intimation of luxury brands like LV, D&G, CC, etc. If LR wants to move even further upmarket, this is a logo that works well on branded swag.

• So far, they've only released the logo. The Jaguar logo was bad, but the campaign is what derailed the entire company. 

• That said, it's laughable how an automotive logo suggests an upsidedown-ness (not to mention the "nice" innuendo). Which may disqualify it and negate everything I've said.