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Travis Sapolin

@travsap

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“What makes this operation particularly effective is its leveraging of Instagram's collaborative posting feature.” “Each post comes tagged with multiple collaborators, creating a network effect that extends the reach far beyond instagram.com/lilnouners' immediate following. The strategy is fiendishly simple yet devastatingly effective: identify influential creators within target subcultures, collaborate on visual content that incorporates the nounish aesthetic, and use Instagram's collaborative posting feature to ensure the content reaches the established audiences of these influencers. Each successful collaboration—whether with athletes or artists—creates a new transmission vector, extending the square-eyed contagion to previously uninfected populations.” ”With each collaborative post reaching tens of thousands of fresh eyes, the nounish aesthetic continues its relentless expansion through the global cultural bloodstream.” flows.wtf/story/skateboards-noggles-global-takeover
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