iixii

consumer apps don’t win because they’re technically better

they win because they hijack emotion

people switch when they feel:
– betrayed by the old thing
– seen by the new one
– bored & curious
– envious of the early adopters
– cringe about still using the last app
– awe, delight, status, spite

retention ≠ better features/ux
retention = identity laundering

Make people feel something 

Emotion drives behavior

Stay Curious // iixii // Head of Crypto at https://www.lazertechnologies.com/  // Prev: CoinDesk, Roc Nation // based @basedevo