Rather than directing tokens to re-create networks that already exist in web2, I think the focus should be on building net new marketplaces/networks that don't exist in web2, because the cost to bootstrap those networks is too immense. 

Tokens can help these "should exist" marketplaces exist

investing & writing about consumer tech since 2016. FID #30. hosting /web2web3 

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+1 on this 

but an existing one where they can benefit from having it onchain are loyalty plans