Once you tokenize the most atomic unit you can then tokenize and bundle at every level of abstraction above it. 

In the case of social: 

Start with the posts, then you can tokenize creators, trends and memes that emerge from them with strong flywheels and novel economics.

Be me, quite literally innovating at the atomic level.

Too many people are building atop abstractions, the real value lies in innovation at the base layer.

Meridian Radiopharmaceuticals
https://www.meridianradiopharmaceuticals.com/