ai companies visibly have an issue connecting with everyday people

in response, they overcompensate by showing the most banal use cases for their product – write a recipe, find this, summarise that

and here’s the problem: showing people what they already understand won’t feel like magic and spark imagination

the biggest opportunity is repositioning these tools for self-actualisation

designer turning product vision into cultural signal

I totally feel you.

Reason why we're using counter positioning as our unfair advantage