“If you build it they will come” is true specifically for things that people can feel included in and be a part of

Stay Curious // iixii // Head of Crypto at https://www.lazertechnologies.com/  // Prev: CoinDesk, Roc Nation // based @basedevo

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I think the part often left out of “If you build it, they will come” is the showing.

Yes just building isn't enough.

But when what you build, resonates with collective belief, invites belonging, your job is to place it in the hands of the right early few those who see themselves in it.

From there, it's not just user acquisition, it's narrative proliferation.

The right people don’t just come; they carry it forward, because it speaks to who they are or want to become

So many things in crypto and tech have been built then they don’t come 

You have to spend just as much effort on attracting users and marketing to users 

I’d say this is especially true for communities or something that people feel apart of