Nat Emodi pfp
Nat Emodi
@emodi
Creator monetization is the biggest problem facing web3
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0 recast
3 reactions

Mason Nystrom pfp
Mason Nystrom
@masonnystrom
Why, what's worse in web3 with regards to creator monetization than in web2?
2 replies
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whit.eth ☕️ pfp
whit.eth ☕️
@whit
For one, creators lack a web3-native way to sell premium content. Authors, filmmakers, course creators, …even if web3 empowers them to control their content & own their fans, they don’t want their IP to be right-click-savable or token gated (mimics web2’s platform-centric model). That’s why we built Darkblock
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tfm 🎥🌲 pfp
tfm 🎥🌲
@tfm
Okay I’ll bite - I don’t see this as a problem. If you’re a filmmaker or author just because someone can right click doesn’t mean ip ownership. Unless you’re a Chris Nolan or Dr Seuss your biggest issue is distribution and attention.
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whit.eth ☕️ pfp
whit.eth ☕️
@whit
I’m not talking about IP ownership. I’m talking about a creator’s ability to make a living from their work. An artist selling 1/1s is one thing. But we shouldn’t expect an indie author to enter web3 if their only option is to let people freely download their 300-page novel & just hope fans will also mint some.
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tfm 🎥🌲 pfp
tfm 🎥🌲
@tfm
In agreement, I’m for culture building and getting more people paid to create culture. We just have different approaches: sounds like you are on the protection side and I’m on the attention side. I still want that indie author to sell that novel but think they need to attract a wide audience first for true fans
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whit.eth ☕️ pfp
whit.eth ☕️
@whit
Still thinking about this... What if an author who already has a wide audience wants to sell their novels as NFTs because they see web3's potential? They will need a decentralized, web3-native way to do it; if they use existing token-gated book platforms like Readl, the novel will disappear if the platform fails.
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tfm 🎥🌲 pfp
tfm 🎥🌲
@tfm
Sure, I’m just saying there are many ways to skin a cat. Most authors need audience more than they need protection. The biggest authors already have agents, publishing deals and pr. Those are going to be the last people to switch to a crypto based solution. The biggest opportunity are the people that exist on WC
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