make games, don’t gamify

gamification is retrofitting rulesets, goals, and achievements to an otherwise routine app experience

there is a start and end point, but no gameplay. if the game is to get a badge or hit a level, that metric only benefits the game maker

making the app as a game on the other hand forces you to have a more convincing incentive structure. using the app is the end in itself, the badge or streak is just a bonus for playing

one of my favorite follows on farcaster is @bence, helping design (what I consider to be) the excellent app @tyb — a community commerce platform where fans can earn for engaging with their favorite brands.

@bence shares learning and insights along the way working with top consumer brands. sparks joy!!!

i turn product vision into cultural signal

Where community engagement pays off. 

TYB is a community rewards platform for brands & fans.

building farcaster | surfing @ venice, ca | eating @ gjusta / gjelina | “lucky me, lucky mud” 🤠