bence
@bence
the past 2 years been seeing this come up a fair bit: “invisible ux” basically the idea that ai will order your food, book your flight, find the perfect clothes for you. all in the background, from a single prompt. it’s so apparent anyone who believes this has no idea about consumer behaviour yes, this will do great in productivity contexts but when buying literally anything, it’s part of the purchase experience to decide what you get. maybe you change your mind after seeing other restaurant options. maybe you realise blue isn’t your colour once you try that jumper on methodically trying to erase the act of wandering in the purchase journey will alienate more than it will attract it really highlights the biggest skill gap in most tech companies that’ll be their adoption bottleneck: emotional intelligence. we’ve spent decades over-indexing iq, neglecting eq given so much of purchase behaviour is emotional, engineering a logical way of consumption will continue to fall flat
2 replies
2 recasts
4 reactions
ted (not lasso)
@ted
did you listen to the recent Ezra Klein <> Kyla Scanlon interview? related to the first part of your post, she talks a bit about the crisis of friction and how a little bit of friction is actually good for us and most digital experiences rip this away completely. have heard Ty in an interview allude to a similar hypothesis.
1 reply
0 recast
2 reactions
bence
@bence
haven’t yet, but yeah good analysis. been key to every consumer experience i touch. borrowed it from this (now shut down) design agency called dvtk they called it “positive friction”, def channelling it for tyb at certain places
0 reply
0 recast
0 reaction
