omakase software

in a world where anyone can build anything, most won’t. if previous consumer behaviour tells us anything, it’s that we value convenience and and others’ taste way more than we think. even in systems designed for flexibility like notion, people buy templates

to be able to make anything is too much choice, which is its own kind of friction. most of us don’t want infinite freedom, we want a strong opinion to follow

i turn product vision into cultural signal

Life is complex and tiring. Simple options reduce cognitive load; people choose what’s easy. Building something new requires comfort with the abstract. Some thrive in that space. Others don’t. And that’s okay. Thanks for sharing 💜