The point of the subscription economy is ontological. Everything ā can now be a service provided at a forever cost. Ownership is often about a transactional completion, where you acquire something and then move on, satisfied with having met your need. Itās finite, with a clear start and end. Subscription, on the other hand, is a perpetual commitment, a continuous cycle that prevents closure. It keeps you tethered, never fully satisfying the need in a permanent sense because the expectation is that youāll always be engaged, always consuming, always involved. Itās a structure that denies the ability to āmove onā because itās built around an ongoing dependency. In this way, the subscription economy by redefining time also reshape the very nature of āselfā 4 replies
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