You’re a developer building a new token-based product.

Your goal is to acquire users for your product. You’re considering an airdrop as a tactic to do this.

User A 
History of not selling airdrops immediately.

User B
Sells most airdrops immediately.

You can only airdrop to one. Which one do you choose?

The product uses the token?

Then I'd think user B .. if you want new users you want the token to be liquid and circulate to as many potential users as possible.

Hoarding decreases liquidity.

Dad. Renegade NPC. Seeking balance between level best and happy medium https://nf.td/semui

Developers gives you the token.

You sell it. You don’t use their app. 

How did this benefit the developer?

So if the user sells the airdrop, then that means the user doesn't use the product?
Users can hold the airdrop and still have nothing to do with the product. Holding or selling the airdrop is one thing, using the product is another.