Consumer Crypto

Here's what's broken about consumer crypto rn:

Apps can only target existing crypto users. Impossible to build an experience that is compelling for a non cryptonative to onboard.

90% active wallets are degens. Only users app builders can target are investment motivated. 

Thus recursive loop of speculation apps 🙃

I agree with the problem, but a different take on the solution.

Yes, we need onboarding UX that works for non-crypto users… but more importantly we need dapps to have access to personal data. Think about almost every industry, it’s necessary to know something about your customer.