lens

the lens.xyz onboarding flow is pretty neat

1. free account creation
2. choose an app to use your account with

clear messaging, maintains neutrality towards clients

What do you find clear about their messaging?
The screen you share has a bunch of apps with no descriptions of what they are. Does that change if you click on them?

off & onchain operations
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there is a lot they can improve, including adding more detail about these apps – maybe when you select one it should preview the app and tell you a bit more about it. but i was referring to the "Create your Lens account and use it on these apps" message

it's also worth noting that lens.xyz is a developer-facing site, which makes sense as it's the website for the protocol