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jordanᵀᴺ
@jordanisgreen.eth
If "top priority is grow users on the protocol" and the original naming strategy is "extremely confusing for new users", it feels like a swing and a miss to view developer feedback as more important than the advice you could get from people who regularly work on challenges such as: adoption, onboarding, retention, etc. Creating a name that can scale, and a brand that is magnetic isn't some fluffy soft skill. It's work that deserve's to be taken seriously, and skipping that step causes ALL kinds of problems in the future (the problems that the developers are being asked to weigh in on, actually).
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jordanᵀᴺ
@jordanisgreen.eth
I, for one, have heard from a lot of the people I talk to or interview that web3 feels "really abstract". "Farcast" may have a lot of brand equity from the existing users, but does it mean anything to someone brand new? And how much does that matter? What exactly is it about "Farcast" that people love? Could this be an opportunity to consider what a more open source brand looks like, starting with the name? WDYT Design Cabal?
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jordanᵀᴺ
@jordanisgreen.eth
@esdotge @clfx.eth @victoctero @chic @nicolaus @fffflood @anacarolina.eth @erica @lambchop @antimofm.eth @web3designer @chsh.eth
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_slow_crypto 🌅⏳🪁
@slowcrypto
I’m with @antimofm.eth in part, product function beats naming and I’m generally pleased the team focuses on experiential iterations. That said, everything is design and why have any name when you can have a good one? As plenty have said before me Farcaster/Warpcast, while a valiant attempt to differentiate protocol from client (not instantly understood, esp early on), really was an unnecessary split and a lot of long term users stuck with saying Farcaster (I have, it’s never felt natural to switch). I sense that’s among the main reasons for confusion and why we even question the naming so much. I wouldn’t be averse to a full rebrand, but purple has to stay, ofc.
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