Want your post to go viral?

If you post lifestyle content: Post anytime
If you post anything else: Post Sunday morning or afternoon, or lunchtime Monday (LA time)

Wow. That’s so counterintuitive. Great stuff.

I had a working theory that Mondays were a horrible time to post because my non data driven experience has been:

If someone on Merkle engages with your post the chances it goes viral skyrocket

But I usually get lower engagement from them on Mondays

And my conspiracy was that they must have sync meetings on Monday or something because they tend to be quieter those days.

Thanks for busting my tin foil hat theory!