Two use cases in crypto with product-market fit: speculation and stablecoins.

Today, if you don't play in the speculation stack, you miss out of the $$$ spent by the relatively small population of hardcore crypto users (and occasionally a sudden surge of retail interest when there's a big meme event). This space is attractive for startups since a relatively small number of users by consumer standards can generate a lot of revenue.

Stablecoins grew out of the speculation stack over the last decade, but now with the GENIUS Act, you're going to see a flood of non-crypto companies with existing distribution start to play around with crypto. This space is much harder for startups since stablecoins require massive scale to be a good business (and will become worse if interest rates fall).

The challenge today is that if you're somewhere in-between speculation and stablecoins, the thing you need to make your business successful is users who spend some amount of crypto. And that market is not that big yet.

So the imperative is to grow size of the market. The best way to do that is build fun and entertaining apps and experiences.

This is what we're focused on with the Farcaster app and why I'm constantly telling people other stuff isn't a priority relative to user growth.

Three use cases: sell candles to people in crypto before all the other CPG companies take crypto 🤣