If you're a mini app dev that hasn't launched a token yet, would love to hear why you haven't done so yet. 

Here are the most common answers I hear:

A. Operational burden of not knowing what it's for/how it will be used

 B. Uncomfortable with legal risk

C. Not wanting to be distracted from 

What else?

building @dau and @boostxyz to help mini app devs grow onchain with token incentives. prev dapper, opensea

after launch, you're fighting 2 big battles at the same time: 1. PMF, and 2. Token price. I think 2 can be solved by changing the way tokens are used, perceived, vested.

token incentives are similar to performance marketing in web2 - ultimately incentives are great for getting users to trying the product and becoming ambassadors. where tokens fail is not having tokens tied to usage. performance marketing is ultimately necessary in indie games to see if messages resonate with target audience