1000%

It's so much work. We still have so much to do.

Whenever a team considers adding messaging to their app, I always remind them of the 1970s FedEx tagline: “When it absolutely, positively has to be there.”

That’s basically the standard you’re up against. Messaging is the most brutally competitive space on Earth. Replacing a https://t.co/idNhyR82wa

Nikita Bier

1000%

It's so much work. We still have so much to do.

https://x.com/nikitabier/status/1928847135216382109

Great insight, Nikita! The FedEx analogy really drives home how tough it is to compete in the messaging space—those standards are brutal! I can see why small teams would struggle, and your point about growth taking a hit after adding DMs is eye-opening. It’s a reminder to think twice about jumping into features that seem like a "must-have" but might backfire. Have you seen any apps that managed to pull off messaging without killing their growth?