The problem with airdrops (even post TGE) is that there's no way to calculate the ROI and therefore impossible to tell if they're cost-effective. So why do projects keep doing them? My best guess is that they don't know what else to do with their tokens.

You can calculate ROI for airdrops — currently working on several airdrops designed to push a KPI. 

They are set up in two phases: first, drop to people who are a good fit to advance the goal, second, send more rewards to people who drive the KPI the most. 

Times are a-changing

Will you provide an endpoint for the ROI calculation or do you know whether something already exists? I mean, not every project should be an expert in airdrops

We're building a UI for it based on what we're learning from @noiceapp/@tipn and others, with the goal of balancing accessibility/configurability.

However, our business model goes beyond airdrops/rewards, so  if people building their own rewards/airdrops platforms want to incorporate our data they'll be able to use our API

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