You’re a developer building a new token-based product.

Your goal is to acquire users for your product. You’re considering an airdrop as a tactic to do this.

User A 
History of not selling airdrops immediately.

User B
Sells most airdrops immediately.

You can only airdrop to one. Which one do you choose?

User C will analyze the project. They will sell the airdrop if they’re not interested in the protocol’s theme (for example, a casino). Alternatively, they will hold or buy more tokens if they understand the token’s purpose within the protocol and how it will be used (or simply speculate on potential price growth).

Much depends on the airdrop mechanics and the project itself. If everyone expects that most people will sell, then many just want to sell earlier than others. This often leads to FOMO buying when the token rebounds and rises above reasonable levels