Rob
@rsarrow
Wrote about this in our latest RFPs but NFTs and collecting need to give way to Non Fungible Assets or NFAs. In an AI driven world, taste and personalization goes far beyond a few recommended products or a name in an email. Successful brands increasingly deliver experiences so tailored they feel like interactions with a trusted confidant. NFAs that capture taste and leverage AI based personalization can drive deeper loyalty and higher lifetime value.
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