bad communication kills projects 

as a founder or leader, you need to take accountability for your actions

if you lean into tokens, you must understand their zero sum nature, you must understand what it means to mention them in any capacity 

at a bare minimum, hire comms on a one-off contract & let them conduct a pre-lunch audit

if you cast or tweet about a token that was incubated inside your project, you are associating yourself indefinitely with that team & token—whatever happens to that token now shines on you

if you tag a token in any pre-lunch materials & people buy up scams thinking it’s that tagged token—that’s on you 

if you’re unsure whether or not you, as the project leader, is going to wholeheartedly embrace a token as THE project token—do not talk about it at all 

having “fun” or not, spurring speculation purely for hype or engagement is irresponsible as a founder 

seeing this far too often 

protect your users or lose em

all you have is trust; don’t take that lightly

ecosystem things // building idle rpg /animarising

Couldn’t agree more trust is the hardest thing to build and the easiest thing to lose. If you introduce a token, you’re taking on a whole new level of responsibility, whether you acknowledge it or not. No room for half measures.