Rachel on Farcaster

Rachel pfp

Do you think brands (and artists) should tightly guard their IP? Or is it time to rethink how creativity flows in the generative era? Disney & Universal just sued Midjourney for generating endless AI versions of Darth Vader, Minions, and more, a first for Hollywood. 💥 A line in the sand. The era of “wait and see” is over. Major studios are stepping in. 💥 Lawsuits won’t stop the shift. AI isn’t going away. Legal battles may slow it, not solve it. 💥 Big upside for smart brands. Those who build immersive content and explore creative IP use in AI can unlock new fandoms. 💥 Transparency matters. Most models don’t share what they’re trained on. That’s a problem. 💥 This hits close. As an artist, seeing unlicensed use stings. But the future belongs to those who adapt. Where do you stand?

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Yatima pfp

It's inevitable, no doubt about that. Studios might manage to slow down the training of models with protected material or reach some sort of agreement, like what happened several summers ago with Metallica and Napster. But that won’t really stop it, just like nothing stopped people from keep sharing Metallica’s music via P2P. Adapting is always the best option, or at least the smartest one. But it’s definitely painful to see certain uses, like the recent ‘Ghibli style’ applied to any nonsense. 🤢 On the other hand, it also highlights the studio's work, because while the style can be more or less replicated, the soul of their creations cannot. I suppose at some point down the road, we’ll reach a kind of balance where we might see an artificial version of Cary Grant alongside Katharine Hepburn on the big screen, and no one will be surprised. And at the same time, we’ll appreciate the work of real, living actors in a different way.

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Jabo5779 pfp

I'm curious how you think this could apply to Zora and content coins? If I am a new artist, with no Label and no legal representation, is there an argument to be made that the holders of my content coins have some right to use or repurpose that content? I feel like we have basically setup a new open source IP sharing model, and few are seeing. The bigger artist with labels and legal will struggle to understand this, but it's a launchpad for new artists starting from nothing to springboard forward based partly on their willingness to open source their IP. Not my normal poetic response, but the first time I saw Zora... My mind went right to IP. I was like... this is a framework to challenge IP and everything we know about mind share and collaborative creating.

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