Why did Coca-Cola do a Collaboration with Star Wars instead of SUPERMAN?

Such a missed opportunity.

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O i misread im actually shocked they cross promoed a DC character with star wars actually considering marvel 

Thats actually kind of wild

True but Coke is an American icon like Superman. It would have been a perfect opportunity to celebrate together. 

Star Wars has nothing coming out and has sucked for a generation.

Star wars is owned by Disney 

Marvel is owned by Disney

Batman is dc