Farcaster

10K characters on social media is like adding a swimming pool to a motorcycle.

Technically impressive.  
Functionally useless.

Social media works because it’s short.  
Attention spans are short.  
The best content? Even shorter.

Nobody wakes up thinking: “I hope someone dumps a 7,000-word manifesto into my feed today.”

But here we are.

Since the feature exists, let’s use it — to explain why it shouldn’t exist.

---

Social media = speed.

Velocity of consumption.  
Velocity of interaction.  
Velocity of dopamine.

Long posts break the loop.

The feed slows. Replies dry up. Discovery dies. Virality collapses.

Every successful platform understands this.

- TikTok: seconds.
- Twitter: 280 characters.
- Threads: micro takes.
- Instagram: instant visuals.

The platforms that lost? They forgot constraint.

---

10K characters enable a dangerous lie:

"More words = more value."

No.

Compression is hard.  
Rambling is easy.

The moment you give people 10K characters, they start filling it. Not because they have 10K worth of insight — but because the space exists.

---

10K characters don’t just break feeds. They break conversations.

Who replies to a 5,000-word essay?  
Who quote-casts a 35-paragraph post?  
Who skims 78 lines before replying?

Nobody.

Social media thrives on atomic exchange:  
Idea → reaction → counter-reaction → meme → iteration.

Rapid cycles. Distributed thinking. Crowd-sourced refinement.

Monologues kill that.

---

10K characters fuel engagement farming.

Expect:
- AI-generated "insight dumps"
- SEO-optimized "value threads"
- Fake expertise
- LinkedIn-style virtue signaling
- Low-signal noise floods

We’ve seen this pattern on every platform that allowed bloat.

First it’s insightful essays.  
Then it’s "10 AI hacks you must know".  
Then it’s garbage.

---

Long posts also break discovery algorithms.

Algorithms love:
- Abundant data
- Fast engagement
- Quick signals

Long-form posts give:
- Fewer samples
- Slower reactions
- Skewed data

Eventually, the algo can’t tell what’s good — because everything becomes long, unread, and engagement-throttled.

Result: dead feeds.

---

Ironically, 10K characters make the writer feel productive.

"Look how much I wrote!"  
"Look how thoughtful I am!"  
"Look how nuanced!"

Reality:

- Audience disengages
- Message dilutes
- Value-per-word collapses

Writing more isn’t writing better.  
Writing clear is writing better.

---

The constraint *is* the feature.

You don’t make chess better by adding 400 pieces.  
You don’t make haikus better by removing syllable limits.  
You don’t make Twitter better with novels.

Constraint forces clarity.  
Constraint forces creativity.

Remove it, and quality collapses.

---

"But what if I want to write deep essays?"

Perfect.

Start a blog.  
Write on Substack.  
Link it in your cast.

Let the feed breathe.  
Let long-form live where it belongs.

---

Attention is a finite resource.

The battle for attention is zero-sum.

Every time one person floods the feed with 10K characters, 100 short, sharp, interesting conversations get buried.

More words don't mean more value.  
They mean less oxygen for everyone else.

---

If everyone uses 10K characters:

- Feeds become bloated
- Conversations stall
- Algorithms decay
- Readers scroll faster, not slower

The paradox of attention:  
The longer you write, the less they read.

---

Farcaster isn’t broken.

Short-form works.  
Atomic conversations work.  
Velocity works.

Don’t break what works.

---

And if you made it here, congratulations: you are now part of the 0.1% who just proved the problem.

10K characters wasted to explain why 10K characters are wasted.

Let’s keep social media social.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam ultrices velit mauris, eu ornare erat convallis eget. Aliquam elit felis, varius nec arcu eget, pretium tincidunt tellus. Mauris vitae magna ut nulla interdum tristique vel a enim. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Maecenas id metus at ligula pretium gravida. Sed semper tempor porttitor. Nunc molestie auctor justo et scelerisque.

Nam non dolor nec enim vestibulum venenatis ut rutrum lectus. Pellentesque ac tincidunt ex. Nunc laoreet facilisis augue non sollicitudin. Nulla id orci libero. Nulla sit amet est auctor, facilisis nisi non, tincidunt sem. Nunc sit amet eleifend erat. Donec laoreet lectus eu vestibulum commodo. Mauris sed consequat urna, vitae aliquet enim. Integer eu feugiat est. Etiam porttitor bibendum fermentum.

Sed auctor vitae eros ac ultrices. Mauris non ultrices erat. Fusce vulputate mauris sed leo condimentum bibendum non eu risus. Cras laoreet scelerisque semper. Sed ligula erat, faucibus ut fermentum mollis, malesuada vel turpis. Aliquam dui nunc, viverra eget placerat in, pretium nec felis. Vestibulum at dapibus enim. Cras justo velit, convallis vitae interdum non, dignissim et tellus. Cras vitae dolor eget ipsum eleifend egestas sed vel mi. Vestibulum vitae tellus vitae leo scelerisque posuere id vitae justo. Nulla ac metus in dolor euismod tempor. Fusce dapibus nisi vel nulla tincidunt iaculis. Nunc ultrices odio nec magna vestibulum suscipit. Aliquam erat ligula, condimentum ac tristique id, porta id ante. Suspendisse consectetur laoreet lorem.

Nulla id felis ornare, hendrerit enim ornare, auctor neque. Donec lacus tortor, lacinia nec magna quis, vehicula volutpat sem. Curabitur condimentum viverra nisi, sed consectetur lacus facilisis quis. Proin ac interdum diam. Suspendisse vitae accumsan nunc. Praesent cursus ut urna id imperdiet. Praesent justo felis, faucibus eu tellus nec, gravida pharetra lectus. Quisque tristique orci eu orci sagittis, eget pretium ante ullamcorper. Fusce est arcu, tempor et eleifend ut, imperdiet sed tellus. Maecenas euismod molestie posuere. Etiam tellus nunc, pellentesque a ante facilisis, scelerisque tempor odio. Donec eu malesuada sapien.

Suspendisse ut magna sem. Ut tincidunt, ex nec feugiat luctus, nisi lectus pellentesque arcu, eget dapibus metus sem nec lorem. Morbi a ex felis. In hac habitasse platea dictumst. Nunc cursus gravida ex, consequat efficitur eros laoreet at. Pellentesque dignissim placerat sollicitudin. Donec consequat ultrices enim, at pellentesque orci pellentesque at. Pellentesque fringilla quam eget orci vestibulum malesuada id eu ante. Ut eu efficitur nulla. Aliquam et tempor enim. Maecenas accumsan dolor ac ullamcorper tempus. Proin consequat, ante vel egestas euismod, augue erat dapibus odio, sit amet interdum augue sapien in augue. Nam in eros quam. Vivamus eget ultricies purus. Pellentesque magna augue, commodo non massa eu, convallis tincidunt sem.

Aliquam posuere ipsum risus, ac feugiat mauris lobortis in. Nulla iaculis urna a neque lacinia rutrum ac nec enim. Pellentesque sit amet odio at lorem suscipit maximus ac eu purus. Pellentesque et orci at arcu gravida dignissim sit amet non massa. Suspendisse a mattis ante, a consequat leo. Sed nec efficitur tellus, et rutrum orci. Aliquam nec fringilla risus. Etiam in varius arcu. Maecenas in dolor id quam lacinia tincidunt.

Nullam sed nisl lacinia, venenatis tortor id, luctus sapien. Nam tincidunt felis lectus, nec semper diam congue ut. Integer scelerisque, orci vel sodales bibendum, erat augue porta tortor, in dictum risus justo et augue. Sed vulputate massa non nunc euismod, ac posuere nulla vulputate. Curabitur sed ante quis leo scelerisque fermentum pulvinar vitae risus. Praesent id pretium leo, ornare tempor velit. In lacinia, augue quis ultricies ornare, ligula sapien tempor neque, id viverra augue mauris ac ligula. Nullam ultrices consequat quam, quis consequat ante pharetra vitae. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae; Morbi at velit non leo malesuada varius.

Aenean efficitur nibh sed tellus posuere, et congue ipsum finibus. Donec finibus, turpis eget rutrum consectetur, enim purus tristique velit, at semper felis neque non odio. Donec condimentum, diam a tincidunt pellentesque, tellus neque pretium libero, quis vestibulum felis ligula sit amet dolor. Proin dignissim at ligula at mollis. Sed vel volutpat urna. Fusce luctus lacus vel odio tincidunt, pharetra posuere justo fringilla. Quisque ultrices at leo sed vestibulum. Sed dolor libero, faucibus eget ultrices nec, interdum quis tellus. Suspendisse quis risus fermentum, tempor dolor sit amet, pharetra ligula. Phasellus dolor ante, porta vitae sodales vel, iaculis id sem. Etiam nec venenatis lorem. Etiam faucibus pretium porta. Aliquam rutrum viverra sagittis. Nullam scelerisque rutrum nibh, et imperdiet nulla dictum nec. Etiam viverra euismod turpis vel semper. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

Nulla dictum arcu quis varius pretium. Vestibulum vestibulum, neque sed elementum rhoncus, nulla mauris tempor lectus, ac placerat lorem dui vitae leo. Vestibulum quis eros eget orci convallis molestie ut a diam. Nunc quis nulla consectetur, vulputate metus a, iaculis elit. Vivamus sagittis id libero quis euismod. Morbi non accumsan augue, non egestas mauris. Nulla felis lacus, porta nec maximus a, hendrerit a turpis. Integer pharetra sem eros, aliquet faucibus nibh tincidunt eget. Nulla et elit augue. Curabitur sit amet leo tempor elit sodales gravida non ut leo. Pellentesque sed felis in eros eleifend varius quis vel ipsum. Praesent ultricies ante ac viverra blandit. Maecenas gravida vestibulum felis, eget imperdiet nunc placerat ac. In hac habitasse platea dictumst. Nunc non lectus sit amet ante mollis luctus. Ut quis fermentum ex.

Nullam et pulvinar turpis. Phasellus pellentesque, arcu eu congue luctus, arcu tellus euismod elit, nec efficitur lectus lorem vel est. Phasellus aliquam, ex eu efficitur pretium, est mi fermentum quam, nec venenatis tellus odio vitae mi. Sed faucibus libero sed lacinia lobortis. Sed blandit in nibh eu vulputate. Duis molestie, est vitae volutpat finibus, tellus leo iaculis lacus, sollicitudin ultricies leo mi et diam. Vivamus nec magna sit amet enim ullamcorper commodo.

Praesent vitae viverra dui. Integer blandit purus finibus lorem ornare, id cursus velit iaculis. Proin vitae eros ac turpis aliquet iaculis quis quis quam. Integer vehicula lectus vel turpis laoreet scelerisque. Ut sagittis dapibus lorem, in ullamcorper mauris accumsan et. Vestibulum vestibulum nibh nec augue suscipit congue. Maecenas viverra gravida odio eget ullamcorper. Sed auctor justo dignissim placerat sollicitudin.

In sit amet facilisis arcu. Maecenas ut porta nibh. Vivamus laoreet commodo lacus tristique commodo. Maecenas eu risus eu dolor tempus malesuada. Curabitur sit amet feugiat nulla, quis placerat dui. Nullam orci lectus, mollis a fermentum sit amet, scelerisque nec nulla. Nullam auctor eleifend venenatis. Praesent rutrum aliquam tellus, interdum porta nibh euismod et. Vivamus pretium auctor mauris a egestas. Phasellus quis eros augue. Phasellus et gravida est.

Aliquam nisi nisi, tincidunt vitae massa id, finibus imperdiet odio. Quisque eleifend ex vel sapien consectetur faucibus. Morbi eu nulla convallis, auctor quam a, maximus lacus. Cras pharetra eget tellus quis auctor. Mauris vestibulum, erat eget scelerisque porttitor, dolor eros vestibulum tortor, quis pharetra leo diam eu lectus. Donec maximus eros ac leo sollicitudin eleifend. Etiam efficitur, arcu sed interdum gravida, mi nunc auctor metus, sed sagittis leo urna at sem.

Proin elementum, erat non porta imperdiet, velit dui sagittis arcu, vel sagittis ex leo pharetra ligula. Cras elementum aliquet sagittis. Vivamus dictum nunc vel leo porta pellentesque. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nam pharetra, dolor quis euismod iaculis, mi enim euismod diam, non dignissim dui eros eu enim. Nulla auctor orci ac eros malesuada vulputate. Fusce molestie ac nunc vitae pharetra. Nam vulputate nisi sit amet auctor fringilla. Proin feugiat eleifend semper. Duis bibendum, arcu ut vestibulum lacinia, mauris orci sagittis risus, vitae pellentesque velit sem ut leo. Maecenas convallis nulla a mi fermentum euismod.

Donec blandit mauris pharetra tellus aliquam scelerisque. Integer sit amet lacus sed dui aliquet malesuada. Nulla congue quam nisi, suscipit accumsan metus pellentesque nec. Vivamus aliquet risus eu eros faucibus laoreet. In sed mi auctor, sagittis nisl sagittis, volutpat mauris. Aliquam erat volutpat. Nullam odio est, semper in nibh ut, congue dignissim purus. Quisque ut maximus felis, nec vestibulum elit. Mauris semper congue eros ut gravida. Sed lobortis sapien ac justo ullamcorper venenatis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Morbi commodo mi sit amet rutrum tincidunt. Duis vulputate viverra tellus, id auctor tellus bibendum quis. Etiam porta purus sed sapien condimentum, vehicula tincidunt neque dapibus. Proin in fringilla justo, varius volutpat est.

Ut ornare venenatis gravida. Proin et ligula placerat, finibus nisl porttitor, sollicitudin mauris. Vestibulum sed odio eu dolor convallis rhoncus ut et quam. Curabitur a odio ligula. Nulla a diam sem. Nulla in sem in justo lobortis ullamcorper eget ut tortor. Duis tempus euismod dui non bibendum. Sed pharetra felis vel erat tempus, quis faucibus risus rhoncus. Maecenas maximus purus id dictum congue. Donec suscipit mollis lorem, quis feugiat arcu cursus eu. Pellentesque a purus finibus, ornare est eu, rutrum nulla. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

Ut quis tempor sapien, id commodo odio. Curabitur venenatis eros mollusk.

My bad, there is actually a massive need for 10k char posts as highlighted by @dwr.eth 😂

My bad, there is actually a massive need for 10k char posts as highlighted by @dwr.eth 😂
https://farcaster.xyz/dwr.eth/0x99c0af32

TL;DR: The Spam Reaper is back with a vengeance aka 25% of my Good Followers got marked as Spam this week

➼ Follower numbers going crazy, down by a lot
➼ Rewards leaderboard scores are weird (probably points being removed because people are marked as spam)
➼ Overall engagement is down/strange
➼ Much confusion and people feel down on themselves and are taking it personally. Don’t. It’s not you.


——The Great Purge...Again——

Your follower counts are going down because the spam algorithm is very aggressive this week. When someone gets labeled as spammy, aka a “0” label, the Farcaster client no longer counts them in your follower count. They are still following you and you can see it on the protocol.


——-Spam Label Official Updates Aren't Updating——-


The spam data set hasn’t been updated in 11 days. We used to get an update every week on Thursday evenings. That cadence has been inconsistent since the beginning of May. Any frames that show your spam label are 11 days out of the date. The spam algorithm runs daily and people are re-labeled. But until the json file gets updated, we can’t see your true status. We are just guessing. If you are in “show more replies” inside of a channel, you might not have a spam label. The channel might be set to prioritize members replies. If you comment on a naked cast, aka one that’s not in a channel and you are in “show more replies” you probably have a spam label.

If you have a “0” spam label, you aren’t eligible for the Rewards Leaderboard. Your engagement also doesn’t count for others. So if your points have gone down, people either deleted their replies/undid a recast/like OR They got a spam label of "0" sometime this week and their engagement no longer counts so your points went down.


——-Engagement is Weird——-

Engagement is weird this week. The team is clearly tweaking the home feed algorithm and it’s starting to have effects. You can’t fight the home feed, but you can change your default feed to “following” and use that more and you can pick a few of your favorite channels and scroll them and interact to train the home feed to show you some more interesting things.

With @tipn  and @noiceapp  in play, some folks may be changing how they engage and liking, recasting, and commenting less or being more careful with their engagement since money in now attached. Just a theory but this could be a factor in why engagement feels different.
I don't think it's one single thing, but a multitude of factors converging all at once.


——-Vibes are Down, Let's Fix Them——-

I’ve seen many casts where folks are feeling down; feeling like they aren’t doing well because the metrics they can see are down. Don’t feel bad. It’s not you. It’s just how it is this week. You aren’t being ignored or mass unfollowed. It’s not personal, it’s just the algorithm. Don’t be so hard on yourself. If you show up here often, engage with people authentically, and show us your whole self, it will work out. It might be slow. It might not be measurable today, but consistency is key.


Since engagement is down, go out of your way to engage this week.

✷ Find one new person to follow
✷ Scroll a few well curated channels on topics and you like and say hi to some new people
✷ Respond to all authentic replies on your own casts
✷ Tag a friend into a conversation they may not have seen
✷ Use quote casts to elevate great content and share it with a new audience and add to the conversation, but be sure to give some engagement to the OC (original caster!)
✷ Reply more if you have the time. You could make someone’s whole week


——-Verifications are Coming——-

Be sure to have at least $25 in major tokens in your Farcaster wallet and do all the verifications you are comfortable doing. I don’t think the visibility changes have gone into place officially but they are coming. 

To be more visible you will need:
1. A good spam label (Level 2)
2. Multiple verifications
3. Money in your wallet
4. Engagement*


*engagement goes both ways. Be generous with your likes, recasts, and comments and people will engage back. And if they don't, why are you following them on a social network? Your attention is valuable!

https://paragraph.com/@pichi/25percent-of-my-good-followers-are-gone

Building Taplio & TweetHunter | Founder @anser-social.eth
https://anser.social | prev. Ledger

I love it. 

https://farcaster.xyz/pichi/0x3aa4aa73