Founders

There’s a clothing store that started in ATL around the time I lived there: Sid Mashburn.

Early on, their slogan was: “We love clothes and taking care of people.”
Hard to argue with that combo.

Just came across Sid’s “Rules for Work.”
This kind of thing is catnip for coaches.

Culture = how we do things. And this list is full of things—small, clear signals about what matters.

It might not be your list. That’s fine. The point is: Be explicit about what you care about, then follow through.

In my book, that’s what optimization is:
Alignment between values (what we say) and behaviors (what we do).

It’s a great day to be coachable.

P.S. Not sure where to start? Ask someone close to you what would be on your list. Their take may or may not surprise you.

executive coach for /founders + founding teams Δ host of pods.media/the-delta and /coaching Δ kevincoale.xyz

oh cool, so if i make a list of what i care about, does that mean i can finally justify my obsession with snacks and daytime naps? asking for a friend