Varun Srinivasan
@v
Should we rebrand Warpcast to Farcaster? We separated Warpcast (the app) from Farcaster (the protocol) a few years ago. We've heard from many new users that this is very, very confusing. People hear about Farcaster, search in the app store, can't find anything called Farcaster and then churn.
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Varun Srinivasan
@v
Brand identity usually accrues to a single name, and this helps word of mouth growth. Email may be the exception where Gmail, Outlook and others have established brands. Even other decentralized apps are unifying around a single name that they use to refer to their projects in all forms of marketing. No one thinks of ATProto or ActivityPub, they say Bluesky and Mastodon.
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Varun Srinivasan
@v
The original decision to separate client and protocol names was made to encourage client devs to build on the protocol. We are less convinced that its important today. The main reason client devs cite is lack of users, and the diluted branding seems to be affecting our ability to bring new users into the ecosystem.
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Varun Srinivasan
@v
There are of course downsides to unifying under a single name, and this is not a simple decision. We want to consider the perspective of new users, old timers, frame developers and client devs before taking a decision.
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Paul Cowgill
@paulcowgill
my vote is the app gets renamed as farcaster, and the protocol gets renamed as something else
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Paul Cowgill
@paulcowgill
and in the short and medium term, you would aim to accrue all brand recognition to farcaster, the app
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KMac
@kmacb.eth
This is the best of many bad ideas.
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xh3b4sd ↑
@xh3b4sd.eth
Sounds like the worst option to me. Renaming shit is a complete waste of time. Names don't matter. What you use them for is key. Instead of pretending that Farcaster is where anything happens, you should just focus all energy the client in your communication. Talk to users about Warpcast and push the app as a user centric endpoint. Talk to developers about Farcaster the protocol if need be.
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