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Clayton Mooney
@mooneymillions
Chat, is this a good sizzle reel? How can I improve it?
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Patricia Lee
@patriciaxlee.eth
I agree with Sam. The produce is the real story, not the building. What if you flipped the premise? Start with close-ups of the produce so it feels like a farm at first, then zoom out to reveal that it’s actually a restaurant you can visit.
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Clayton Mooney
@mooneymillions
I like this! For most of our socials, I keep it about 25% me sharing behind the scenes, 50% our menu items, 25% experimental. Food as the hero is totally fine!
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Patricia Lee
@patriciaxlee.eth
Interesting breakdown. I’d love to learn more about what you trialed and errored along the way. It feels like a mandatory skill now for brick and mortar businesses.
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Clayton Mooney
@mooneymillions
Still testing across all platforms for sure. Our Instagram would show things well: https://www.instagram.com/claytonfarmssalads/ As we get ready to raise our next venture round and launch more company owned locations, I'm leaning toward keeping our socials centralized, and then shifting focus to our newest location more heavily on socials. Obviously to have more momentum, but also under the assumption that our newest locations will be the best versions.
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Patricia Lee
@patriciaxlee.eth
Thanks for sharing! I’ll introduce you on the channel later. Hoping it can be a good place for you to experiment/workshop.
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Clayton Mooney
@mooneymillions
Awesome, cheers!
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