Tortoise is revolutionizing the music streaming landscape by shifting from a traditional pay-for-access model to a pay-to-associate approach. Instead of relying on cheap streaming options that underpay artists, Tortoise offers free listening with incentives for users to connect deeply with artists and their work. By emphasizing ownership and social value, along with their ecosystem token $TORT, Tortoise aims to ensure artists thrive instead of stagnate. Discover how this innovative model could reshape the music industry landscape with insights from @mattlee.