AmbassadorGrowthBook #4

If your "campaign" is just your brand posting then  ambassadors reposting - that's not a real campaign

Here is how you can create a real campaign with a proven strategy called:

Harmonic Convergence System (HCS)

Real campaigns need specific roles for each participant

Follow the Harmonic Convergence System (HCS):

Treat ambassadors as a symphony with each tier playing a unique role

Tier1 ambassadors set the theme
Tier2 expand
Tiers3 drive conversion

Message reaches further and resonates deeper

Leverages strengths across tiers for a cohesive narrative

Drives engagement and growth effectively

Tier 1: Awareness
Short-form content that sets the narrative and creates initial buzz

Tier 2: Consideration
Long-form content (threads) that expands on the announcement, borrowing legitimacy from Tier 1

Tier 3: Conversion
Multiple content pieces with clear CTAs, quote tweeting Tier 1 and 2 to leverage established narrative

Keep a track of all the KPIs and reiterate