Ozair Akhtar (ozair)

Mindshare is awareness campaigns, they're not supposed to drive adoption or get users You need retention loops and conversion campaigns alongside Stop expecting awareness-only to magically convert users. That's not how marketing works.

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when you see an agency charging $10K post with hashtags

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As a founder if you want your marketing team to get better, you should dedicate a weekly slot for all-hands product demos You'll be shocked how many marketers don't actually use their own app Can't market what you don't experience. Can't sell what you don't understand

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luck isn't random, its engineered

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