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Ozair Akhtar
@ozair
NGL it's nice to see CT acknowledge the need to expand marketing beyond X. I've extensively used Meta to acquire users for the last 3 years Even though Meta isn't web3-friendly, here's how I did it: Meta hates the word crypto related keywords I use alternatives- instead of NFT, say cards Stop selling the tech. Start selling the outcome We stopped talking about "decentralized social" and started talking about creators monetization & watch to earn Paid organic over ads CAC is higher for crypto ads, but paid organic like ambassadors and collabs brings it down. Keep chase virality Focus on entertaining video content on IG/TikTok for awareness. Better awareness gives better conversion if you market out of ct too, what has worked the best & worst for you? let teach each other a few things today
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