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Ozair Akhtar
@ozair
AmbassadorGrowthBook 1 Why even have an ambassador program? If you have ever invested (wasted) money in a influencer campaign, you know by now that they don't work. Most KOLs in CT have fake followers, farms engagement. And if that is not the case, they are COSTLY, & one post influencer campaigns never works. You are better off investing in an ambassador program for 3 simple reasons: 1. The law of 7 times: One needs to see your project at least 7 times before they can take a action. Paying an influencer to post about you once or twice will give no results. 2. Ambassadors simply cares more: Ambassadors are your community champions who already cares about your vision deeply. They add value to community, not just by amplifying your narrative , but in terms of product feedbacks, testing new features, insights on what will resonate with the community.
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Ozair Akhtar
@ozair
3. Regional community: If you are expanding your community globally, you need regional expertise, and that's exactly what an ambassador brings. Ambassadors have a deeper understanding of their community- the sentiments, what resonates, what doesn't. This is a data point that no money can buy.
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