Ozair Akhtar
@ozair
Kaito expanding its algo to IG and TikTok might just be the best thing for crypto marketing Crypto marketing has been stuck on CT for years. Few experimented with TikTok but that share is negligible Kaito expanding solves the fundamental problem of why we don't market outside CT Most think it's because marketers don't create outside CT The problem is consumption, not creation With Kaito tracking IG & TikTok, this will drive people to consume crypto content there, giving brands better data and reason to create outside CT More avenues to experiment with different content forms & onboard normies Hopefully we'll finally see some banger crypto campaigns outside the echo chamber this time
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