You're burning cash obsessing over mindshare

Mindshare ≠ users

Running campaigns on Cookie3 or Kaito  is pure awareness play. That's it.

Marketers need to understand there are 3 parts to any marketing funnel:

1. Awareness
2. Consideration
3. Conversion

Running just ONE part of the funnel in isolation will never lead to real user acquisition

It's marketing fundamentals

Kaito and Cookie campaigns are probably the best awareness campaigns you can run

They're definitely better than paying some KOL agency

But if you're dumping money into mindshare campaigns without having consideration and conversion strategies ready to catch that awareness, you're just burning budget