How to do well on social media:

Be interesting.

It's the attention economy.

If you can't grab their attention, you're screwed.

What people call "shadowbanning" is more often just that they're boring.

Be interesting and you'll get seen.

Devotional polytheist living a monastic lifestyle centered on curiosity, simplicity, and joy.  Exploring the intersection of technology and spirituality.

Replying especially is a big one.  A lot of creators get so focused on their own posts they forget to be present for community, too.