The Success Syndicate

Moxie Official

Moxie Promote is a complete onchain advertising system on top of Farcaster and Moxie launching in a few days 

Rather than users earning free rewards from the moxie protocol based on who engages with their casts or frames, with Moxie Promote advertisers put up the rewards which are available only to specific users they target (e.g. people vitalik follows or members of /success or players of /sands-of-sumaii ) — based on who engages with their quote/recasts of the sponsor’s content. 

Earnings are split with the user’s fans as per their preferences in moxie protocol 

as reference Twitter generates ~$10 per Monthly Active User (MAU) from promoted tweets 

Extrapolating that to farcaster, even at today’s user base it’s $$ millions of moxie of potential entering the system — although there’s probably more arpu available on FC because of its concentrated early adopter audience

This is why I’m bullish on Moxie. There is no native advertising on Warpcast right now. If you want to reach people, you have to create an account and grow an audience OR pay someone who already has. Moxie promote will make the latter much easier to do and give us much better control over who is served ads.

I wonder how much control we’ll have over ad settings