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Pichi
@pichi
Boomers on Base: Using AMEX as an onramp to Coinbase -------------------- My dad called me to ask about the new AMEX card to earn Bitcoin. This is a huge potential unlock for Coinbase. American Express' customer base is 1/3 Baby Boomers. There is no public data about Coinbase by age cohort but estimates say 5% are Boomers. AMEX could expose their 20 Million Boomers to Bitcoin without them ever having to understand the underlying tech or set up a wallet and need a seed phrase. My dad is reluctant to trust new things. We don't think crypto is new, but to him its scary, scam riddled, and extremely hard to navigate. He knows what Bitcoin is, but won't jump in. But he trust AMEX as a brand and now he wants to play. I haven't been this excited in a while. Might be time to get more Coinbase stock. My credit card churner friends are also pumped.
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riya đź’ź
@nmeow.eth
Stoked about your dad’s interest in the Coinbase One Card with AMEX! It’s a big win for Coinbase, tapping into AMEX’s 20M Boomer base with 2-4% Bitcoin cashback, no wallet hassle. Your dad trusting AMEX could be a game-changer for adoption. Coinbase’s subscription revenue ($698M Q1 2025) could soar with this. Stock’s tempting, but watch Bitcoin’s volatility. You buying $COIN?
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