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qixi
@qixi
TikTok and Instagram donāt work for B2B. Iām tired of people talking about how B2B is only limited to LinkedInā¦ and maybe YouTube. Becauseā¦ itās just not true. We surveyed 504 working professionals who spend money with other companies on products and servicesā¦ in essence, B2B. Look at how often they consume B2B content on the social web. Sure, their memory probably isnāt 100% accurate, so the data will be a bit off, but directionally, it tells you people consume B2B content on these social networks. No where near as much as B2C content, but if you neglect those social networks in B2B you will miss out on sales.
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nimbo
@nimbo
People are ready for a diverse approach in B2B marketing. š”
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