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qixi
@qixi
TikTok and Instagram don’t work for B2B. I’m tired of people talking about how B2B is only limited to LinkedIn… and maybe YouTube. Because… it’s just not true. We surveyed 504 working professionals who spend money with other companies on products and services… in essence, B2B. Look at how often they consume B2B content on the social web. Sure, their memory probably isn’t 100% accurate, so the data will be a bit off, but directionally, it tells you people consume B2B content on these social networks. No where near as much as B2C content, but if you neglect those social networks in B2B you will miss out on sales.
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