nick
@nickysap
Big day for @circusdotfun and Farcaster. The airdrop went extremely smoothly. Hats off to @pirosb3 and the team. @linda coordinated the entire process beautifully, making us feel like genuine partners every step of the way. Here are some thoughts now that the dust has settled:
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nick
@nickysap
It’s tough to please everyone with this style of promotional airdrop. Setting criteria that align with the demographic you want to acquire is a tricky balance—and it’s basically impossible to get it perfect. Some folks will always find something to criticize. The selective nature of this type of airdrop definitely creates a sense of exclusivity. That can leave some people feeling left out. Does that hurt brand equity in the long run? Probably not significantly as most people forget quickly, and it likely doesn’t affect conversion rates much. But it can leave a temporary sour taste. Given the breadth of the network, narrowing the scope to under 2,000 accounts was always going to be a challenge. For those who missed out, you can still earn the upcoming June 13 airdrop by using the platform and collecting fees.
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nick
@nickysap
Financially, the cost of this airdrop initiative was higher than a typical ad campaign. At $6–$7 per user, it’s definitely on the high end. But the social impact and the knock-on effects of being a trending topic on a network for a day is hard to quantify. All I know is that it was well worth it. Add to that the escape velocity on X. Toly’s post gave us a huge boost, driving both price and user base through the roof almost instantly.
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yerbearserker.base.eth 🧉
@yerbearserker
Totally makes sense, & yes some people will always be unhappy at not getting free magic monies when others did get the free magic monies, but your marketing spend is aiming at particular conversions and actions that make the most sense for you rn I'm guessing you were able to get mini app adds & attention from a valuable cohort! Thanks for sharing this!
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Joely
@joely.eth
I used the platform and collected fees already. If anyone should have been on your predetermined list, it's me. No matter $EH? 😅
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