I'm tired of people saying things like "oh brand account needs to be more authentic" or we need team-led marketing, we all need to post authentic excitement - so I started reading philosophical papers on the concept of authenticity.

I'm tired of people saying things like "oh brand account needs to be more authentic" or we need team-led marketing, we all need to post authentic excitement - so I started reading philosophical papers on the concept of authenticity. 

https://philpapers.org/rec/MOEBOT-2

add to that "Influencer Factory, a marxist theory of corporate personhood"

Writer | Book lover | Hobby Classical Guitarist | Marketing /subsquid | /classical music nerd and /postcards lady