Once had a client who was an investor/VC type guy book a session via my online scheduling portal

Miss the session

Then ask for the next session free (to comp for his missed session)

I said no

Then he was like well can I do 1/2 off for the next one since I missed the last one?

I said, also no lol

You booked the session. You get confirmation emails. You missed it. Why would I give you one free?

Anyways, I was telling this story to one of my clients, and he was like, you know - you’re the only trainer I know who doesn’t offer discounts.

I said damn right I don’t. You buy 10 or 100 why would I discount it?

He’s like well because it’s guaranteed. There’s value in that.

I said maybe, for someone who isn’t valuable. But when you’re great at what you do people will pay whatever it takes. You still pay me even tho I didn’t offer you a discount

He nods in agreement

Moral of the story? Don’t devalue yourself because other people like to negotiate