Have a friend who wants to launch an electrolyte brand

He originally wanted to partner with me since I have experience launching a supplement brand, I respectfully declined

I tried explaining the intricacies of why I don’t think it’s a great idea b/w the product itself and the market and some other things I’ve learned

But he’s pretty dead set and from what I can tell is convinced that “there’s plenty of money to go around” (relating to market saturation & target audience)

Well, good luck young fella lol the only way to learn is from experience and he’ll get the lesson I’m preaching eventually!