Thereâs a major misconception in Web3:
COMMUNITY
Community = Product = User
You canât force a community into being. Communities are like isomorphic algorithms. âThey manifested, like a flame. They werenât really, really from anywhere. The conditions were right, and they came into being.â
Many projects treat community as a goal in itself, but in reality, community is an outcome. It emerges when the product is strong, the user experience is meaningful and the value is clear. You canât force a real community into existence with hype or incentives alone.
A strong community is built on a strong product. Without a solid product, any âcommunityâ you gather is likely just noise, short term speculators, not long term users. People donât want to use bad products, no matter how good your branding or tokenomics might be.
On the other hand, even the best product in the world wonât gain traction if itâs marketed poorly. If you fail to communicate the value of what youâve built, no one will care. You canât sell the worldâs most advanced car for $10, no one would want to buy it. People would immediately be suspicious, because something truly valuable canât possibly be that cheap. It breaks trust before the trade even begins.
Yes, in crypto, itâs entirely possible for bad products to reach inflated market caps, this space is full of hype and speculation. But if you believe you have a truly valuable product and yet your market cap is undervalued, thatâs a sign something is wrong. Either your communication strategy is failing, or youâve misjudged what the market actually needs. In both cases, the responsibility is on you to adjust.
Saying âthe market didnât accept usâ is a poor excuse. More often than not, it means you didnât understand the market. You didnât listen. You didnât adapt. Markets are noisy but not irrational.
So fix your product. If your product is already strong, then fix your positioning. Clarify your message. Tighten your feedback loops. Iterate until your product reaches its true market fit. When you get there, the community will form naturally â not because you asked for it, but because users will actually want to stay.
In Web3, community is not something you build directly.
Itâs something you earn by solving real problems with real products. 1 reply
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