Nearchos

Founders

>>> Your airdrop is not your business <<<

I’ve been doing business most of my life … co-founded my first company at the end of my first year at the university … yet, 20+ years, I’m stil learning new things everyday 

because people (and business is about people) are ultimately variable and interesting 

It amuses me when I see some folks in web3 acting like they have it all figured out - be it building a product, infra or community and marketing.

The thing is - your airdrop is not your business. 
It’s a marketing spend you should not do unless you really really have to.  

That means - it’s easy to help anyone spend money - it’s hard to get users who care! Don’t spend your marketing money on anyone else than those who care 🙏

!!!

Wise words right there.

Airdrops are marketing costs usually wasted on not-targeted or wrong-targeted audiences.

If you do an airdrop, it has to bring you users. And that's extremely rare in the web3 world. 

Thinking that the airdrop will solve not having a clear value proposition problem is only leading to deeper issues.

Step by step. Focus on people.