Spotlight

some truths about building in crypto social

- dropping a project without a token launch dooms it to failure
- even with a token launch, attention spans are very short
- this structural ephemerality creates some poor incentives

we've been building Spotlight - a social product studio - for over a year and have learned some lessons about how to build products in this space

we're relaunching the studio shortly with some of these lessons and some new solutions baked in to our approach

more soon

They all took years to launch their own token. and many still don't have them (Polymarket). My point is more that it's a double edge sword. launching with a token at the jump can also blow up a project before it has time to grow. It gives the founder two conflicting jobs. Like doing an IPO for your startup on day 1.

being a bit dramatic, surely, but i think you are conveniently missing that all three of those projects are heavily token-centric even if they didn't launch immediately with a project token

"dropping a project without a token launch dooms it to failure" 

The most successful crypto social projects I can think of did not launch with a token (Zora, Pump, Polymarket). What examples are you thinking of in this example?

that's a new way to announce a token 😆

I feel the people behind a project matters the most….irrespective of whether they have a token or not. Zora didn’t start with a token neither did pump and they both thrive well even before they decided to launch