launchers face the same problem as $zora & zora faces the same problems as launchers

hit-based businesses require too much curation & development for largely uncertain outcomes

overhead becomes a sinking anchor, forcing operators into a numbers game 

this means, over time, you have to resort to peddling dogshit in order to survive which ultimately eats at your brand equity & hollows your base

so you lean into the stack, but technical moats can’t hold devs back anymore & when they backfill, competitors are right there waiting to move on you with more capital & better fees structures 

this is why zora is trying to retain liquidity & build walls — these systems are inherently fragile